Consumer behavior research cognitive model illustrating mental shortcuts social influence and contextual decision effects.
Keywords
consumer,
behaviour,
research,
model,
decision,
psychology,
marketing,
datum,
influence,
social,
context,
mental,
shortcut,
heuristics,
bias,
perception,
thinking,
brain,
diagram,
illustration,
visualisation,
framework,
strategy,
analysis,
segmentation,
choice,
effect,
environment,
culture,
persuasion,
cognition,
neuroscience,
trend,
pattern,
forecasting,
probability,
evaluation,
motivation,
attitude,
need,
hierarchy,
mapping,
signal,
consumer